THE 3 BIG PROBLEMS
You are Stuck in the Wrong System
Belief:If I just keep showing up and pushing hard, it’ll eventually work.
Reality:You’re following a training model (HIIT classes, random sessions) that creates output, not outcome. It feels like effort… but delivers no structured progression.
You Think You Don’t Have Time for “More”
Belief: I can’t do more than I already am, life’s too busy.
Reality: you assume better results require more sessions, more hours, more sacrifice, so you never seek a better system.
You have Lost Confidence in your Body (and yourself)
Belief: Maybe this is just what getting older feels like.
Reality: Deep down, you’re starting to believe you’ve already peaked. The frustration isn’t just physical, it’s identity level.
THE TRAINTHAT EFFECT
Sarah & Dan
We feel so happy that we’ve come so far since summer & have finished on speeds which we thought laughable at first. our mental health has also improved so much since doing these. We always say that if more people did these runs (easier said than done i guess) then the world would be a better place!
SAM EVANS
Train that has given me structure back in my workouts. The runs are ridiculously good and i genuinely look forward to all of my workouts.
Selma
That really pushed me beyond my limits of hard work but IT
WAS SO EPIC!
Jay! I feel like I say the same thing every time I do your
new run! That really pushed me beyond my limits of hard work
but IT WAS SO EPIC! How is it that it's every single one
that blows mind! Sooooo good I love it!
You're still training like you’re 25. But you’re not 25 anymore.
Back then, five HIIT classes a week made sense.
Now? You need a massage gun, three coffees, and two days off
just to recover, and still, nothing changes.
YOU’RE STUCK IN THE BOUTIQUE FITNESS LOOP:
And the worst part? You think it’s your fault. It’s not. You’re not the problem. The system is. Same class. Same cues. Same exhaustion. Same result, or no result at all. If you haven’t felt proud, purposeful, or physically capable in months… That’s not nostalgia. That’s a f*cking red flag.
It’s not a shortcut. It’s a smarter grind, structured, intentional, and actually effective.
HERE’S WHAT YOU GET:
Smart training. Strategic recovery. Zero wasted effort. Still a grind. Just not the pointless kind. You bring the effort. We bring the structure that makes it count.
JAY COPLEY
I’ve spent the last decade coaching on every level, from the
gym floor to as a body transformation specialist, Master
Trainer at Barry’s Bootcamp, studio owner, and founder of
two successful online coaching platforms.
I’ve trained elite athletes, delivered keynotes at London
Business School and Technogym about how to balance training
and business, and led thousands of classes, but at every
level, I saw the same thing: people doing the work but not
getting the result.
So I built TRAINTHAT, to cut through the noise and give
people a system that actually works in the real world. It
helped me stay strong, lean, and high-performing while
building a business, without burning out or sacrificing the
rest of my life. And now I use it to help people in their
30s and 40s get back their edge, level up their performance,
and build a body that finally reflects the effort they’ve
been putting in for years.
13+
Years experience
7000+
Running & Strength Classes Taught
500+
Clients Coached
Brands Worked / Collabed:
THE TRAINTHAT ROADMAP
Phase -1
FOUNDATION: 90 DAYS
Drop your first 5kg. Run your fastest 5K. Feel like yourself again. We cut through the chaos and rebuild your training with intention
Reset:
Break the “I’m doing everything, but nothing’s working” loop. Get leaner, faster, more capable, with training that finally clicks.
Clarity:
Audio runs that coach you through pace, mindset, and execution. Strength training that hits, without draining your entire week. No guesswork. Just action.
Momentum:
Walk out of Phase 1 leaner, sharper, and finally in
control.
No class hype needed. This time, the progress is real.
Simplicity:
Not fewer sessions, better ones.
More energy, more clarity, more life outside the gym.
Phase -2
EVOLVE: 3-6 MONTHS
Only for members who’ve completed the Foundation Phase. We need to be sure you’ve built your strength and running base, the TRAINTHAT way.
Dominate:
Train like a leader. Break plateaus with advanced programming and guided intensity.
Stabilise:
Build resilience. Stay consistent, even when work, kids, and stress try to knock you off course.
Challenge:
Race/Event goals. Real-world targets. Your training starts to mean something again.
Phase -3
coming
soon!
REAL RESULTS
Sophie
Before working with jay. I was laking motivation, structure, and the right balance between strength, Conditioning, and nutrition. I didn’t have the resources or expertise to make real progress. but jay brought all of that and more. providing the clarity support, and high-level coaching I need to finally take care of myself properly and actually enjoy the process. It’s been empowering,fun and addictive.
Anna
After feeling lost post-marathon and unsure how to balance running with strength training, I started working with Jay, and honestly, I haven't looked back. His no-nonsense, creative approach has completely transformed how I train, from improving my lifting technique to pushing my running further than I thought possible. Even from a distance, he's managed to challenge me with brutal but brilliant runs, reframe my understanding of progress, and shift my focus away from just numbers on a bar or times on a watch.
aaron
SO! half marathon completed at the weekend, I was hoping for anything around 2 hours but was expecting more like 2:10/2:15... ended up with 1:44!! Absolutely buzzing my tits off; big thanks to you for creating these runs that have helped me build my endurance capabilities as well as discover some absolute killer tracks to get through the KMs! Thanks so much
What Makes TRAINTHAT Work
A Smarter System, Built for You Now
You don’t need more effort. You need better structure.
We give you training pathways that match where you are and where you’re going with habit systems that support life outside the gym, not just smash you inside it.
Time-Proof Coaching That Actually Fits
You’re busy. We don’t add to the chaos, we cut through it.
Plug-and-play runs. Done-for-you strength training. A weekly calendar you can re work around your own schedule. No more guesswork. No more wasted sessions. Just momentum.
Confidence Through Measurable Wins
When you can see and feel progress, you show up different.
We track what matters, not just how hard you worked, but how much you improved. With end-of-month challenges and phase testing weeks built into the system, you’ll see real data, real shifts, and real reasons to keep going. Because confidence doesn’t come from hype. It comes from proof.
01.
02.
03.
Audio-guided runs
Strength training workouts
Weekly workout calendar
Bonus run library
Exercise video library
Education portal
Food journal
Body metric tracker
Step tracker
Daily habit tracker
Accountability reporting
Community forum
Who it's
for, who it's
not for.
Who TRAINTHAT is for
TRAINTHAT is not for
You get instant access to our app where you will immediately unlock your training programme, all of our training resources and added to our community!
You’ll be guided through exactly how to navigate your way around the app, understanding how to organise your weekly schedule, get to grips with both your running and strength workouts plus, unlock each level of our education portal.
You’ll hit your first session within 24 hours, with coaching in your ear.
They Started Exactly Where You Are
MICHELLE
Working with Jay has been challenging, real, and effective. Before I started, I felt stuck, putting in the effort but seeing no real progress. I’d tried other trainers and generic plans that either burned me out or didn’t fit my lifestyle. Jay cuts through all of that. No gimmicks, just a smart, structured programme that actually works. Since working with him, I’ve gotten stronger, more disciplined, and finally seen real, lasting results. If you want a coach who keeps it honest and delivers without the bullshit, Jay’s your guy. Just trust the process
Tom jones
All I can ask is please do not stop with it all, getting to the gym this morning before work, wanting to do a decent run based workout and not having to think about it was just unreal!
harriet
All I can ask is please do not stop with it all, getting to the gym this morning before work, wanting to do a decent run based workout and not having to think about it was just unreal!
